Digital Branding Development
What is branding? Your brand goes beyond the name of your business—it’s what people think and feel when they hear your name.
Why is this digital branding important? Big and small businesses alike take care in developing all physical aspects of their business—how their products look physically, the typeface on their letterhead, and even the feel of their business cards. Developing a coherent style for your business online, from your website aesthetics to how it interacts with people on social media, will help your business market itself genuinely, increase your conversion rates, and leave a positive impression on your audience. We take this a step further and delve into what works and what doesn’t in your current marketing strategies (Audit) as well as what others in your market are doing (Competitor Analysis) to ensure that your digital brand is stands out.
Communications Strategy Development
What is a Communications Strategy? This is a concrete plan on how your business aims to acheive its organizational goals and how to communicate with your audience effectively. For our purposes, this is a targeted marketing plan of action that we develop closely with you specially for your business. This is a plan made with love for you—it won’t work for anyone else.
Campaign-based Digital Marketing
What is Campaign Marketing? Similar to a general communications strategy, campaign marketing is a specific, defined plan for special circumstances for your business such as a product launch or an upcoming event.
We recommend getting in touch with us at least 3 months prior to your campaign launch.
Social Media Marketing
What is Social Media Marketing? This is a form of digital marketing that uses social media as a marketing tool for your business. The primary goal of SMM is to create brand visibility and increase exposure.
Why is SMM important? Getting in touch with people online is essential for any business, big or small, in facilitating relationship building. In marketing terms, social media may be a first-touch for a potential sale or even a method for you to turn your consumers into brand advocates. Ensuring that your SM strategies are inline with your organizational goals and branding is our specialty. #LetsConnect
We get it – it’s hard to commit to a long term investment, specially for small businesses! With this in mind, we’ve developed a special service to benefit our small business clients. Whether you need a spot consultation for a specific marketing question or just need someone in digital marketing to bounce an idea of off, we’ve got you covered!